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Hasbro and Event Network plan to open Candy Land NYC in November beside the New York Hilton Midtown at 1335 Avenue of the Americas. The life-size, walk-through attraction is designed around five lands from the board game and will include treats and themed merchandise; pricing and exact opening dates were not included in the announcement.
Hasbro and Event Network plan to open Candy Land NYC, a life-size, walk-through version of the classic board game, in November beside the New York Hilton Midtown at 1335 Avenue of the Americas. The attraction will let visitors follow a route through game-inspired environments, with treats and themed merchandise available along the way.
The experience is designed to place visitors on a life-size Candy Land board, moving through areas based on locations from the game. The announced route includes Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest and Ice Cream Beach, ending at the Candy Castle.
According to the announcement reported by The Toy Book, guests will be able to find sweet treats to take and enjoy and shop for Candy Land-themed merchandise. The report describes the Chocolate Caves as featuring glittering lights and treats, and the Gummy Mountains as a landscape visitors can explore.
Hasbro is developing the attraction with Event Network. Matt Proulx, Hasbro’s senior vice president of global experiences, partnerships and music, said the project was intended to give fans a new way to experience the brand. The source identifies November as the planned opening month but does not provide a specific date.
A Board Game Becomes a Walk-Through Attraction
The project brings a familiar children’s game into a physical, visitor-facing format, combining themed environments with food and retail. For families and fans in New York, that means Candy Land will be presented as an in-person outing rather than only as a board game played at home.
The location beside the New York Hilton Midtown places the attraction in a central Manhattan area, potentially making it accessible to both local visitors and people already in the city. The announcement does not provide attendance projections or describe the experience’s capacity, so its expected scale and demand are not yet established.
Event Network CEO Larry Gilbert described the project as the first Candy Land store in the United States. That description comes from the company’s executive; the source does not provide additional information about whether the venue will operate primarily as a store, an attraction or a combination of both.
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From Hasbro Game to NYC Experience
Candy Land is a Hasbro board game whose route through colorful, candy-themed locations supplies the concept for the New York experience. The announcement adapts those places into a walk-through journey, with guests taking the role of player tokens and proceeding toward the Candy Castle.
The development is a partnership between Hasbro and Event Network, which the companies describe as bringing the game’s setting to life. The Toy Book report includes images credited to Hasbro and Event Network, but the supplied material does not give details about the project’s construction, its operating schedule or any previous Candy Land attractions elsewhere.
The announcement directs readers to visitcandylandstores.com for more information. No ticketing information, age guidance or booking process appears in the source material, so the planned opening month is the main public timing detail currently available.
““At Hasbro, we’re always looking for new ways for fans to experience the brands they love, and Candy Land NYC is a great example of what that can look like.””
— Matt Proulx, Hasbro senior vice president of global experiences, partnerships and music
Opening Date and Visitor Details Pending
The announcement gives November as the planned opening month but does not identify the year or an exact date. It also leaves unanswered how long the attraction will run, what hours it will keep, how long a visit is expected to take and whether guests will need reservations.
Ticket prices and access details are not included in the source material. It is also unclear which treats will be available, whether purchases are included in admission, and what merchandise will be sold. The announcement describes themed spaces and shopping but does not give practical information about accessibility or age recommendations.
Descriptions such as “ultimate candy destination” are promotional language from Event Network’s CEO, not independently measured assessments. The available report confirms the partners, planned location, concept and announced features; further operational details have not been provided there.
Watch for Ticketing and Opening Updates
Hasbro and Event Network have directed interested visitors to visitcandylandstores.com for further information. The next useful updates would be a dated opening announcement, ticketing and reservation instructions, operating hours, admission prices and details about guest access.
Until those details are released, visitors can treat November as the announced target rather than a confirmed day to attend. The source material does not state whether tickets are already on sale or when additional visitor information will be published.
Key Questions
What is Candy Land NYC?
It is a planned life-size, walk-through experience based on Hasbro’s Candy Land board game, developed with Event Network.
Where will the experience be located?
The announced location is 1335 Avenue of the Americas, beside the New York Hilton Midtown in Manhattan.
When is Candy Land NYC expected to open?
The source says it is planned to open in November, but does not specify the year or an exact date.
What will visitors see and do?
The planned route includes the Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest and Ice Cream Beach, ending at the Candy Castle. The announcement also mentions treats and Candy Land-themed merchandise.
Are tickets on sale, and how much do they cost?
The supplied report does not provide ticket prices or booking information. It directs readers to visitcandylandstores.com for updates.
Source: toybook.com
