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The Entire Visible Culture Of Social Media — The Debates, The Trends, The Influencers, The Outrage — Is Generated By Roughly 1% Of Users, While The Other 90% Watch In Silence, Which Means The Picture We Have Of What People Think Online Is Profoundly Wrong
Research reveals that 1% of social media users generate most debates, trends, and outrage, skewing perceptions of online public opinion.
