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Macy’s and BBC Studios say a new Bluey balloon will appear at the 100th Macy’s Thanksgiving Day Parade, inspired by the show’s “Christmas Swim” episode. The balloon is listed at 47 feet long and 47.2 feet tall; parade coverage is scheduled to begin at 8:30 a.m. ET on Nov. 26, 2026.
Macy’s and BBC Studios have announced a new Bluey balloon for the 100th Macy’s Thanksgiving Day Parade, scheduled for Thursday, Nov. 26, 2026. The design draws on the “Christmas Swim” episode of the children’s series, and the balloon is planned to join the parade’s lineup in New York.
The balloon depicts Bluey wearing a festive Christmas crown, a look based on the episode in which the Heeler family shares a holiday moment. According to the announcement reported by The Toy Insider, the design was created by Ludo Studio, the Australian studio behind the series, and built by artists at Macy’s Parade Studio.
The stated dimensions are 47 feet long, 27.8 feet wide and 47.2 feet tall. The announcement describes Bluey as returning to the parade; the new balloon’s Christmas-themed appearance is the notable change. No further construction or operational details were included in the report.
Voice actors Melanie Zanetti and Dave McCormack, who voice Chilli and Bandit, are also expected to attend the parade in New York, according to the announcement. Bluey.tv and the show’s social platforms are slated to carry behind-the-scenes material and Parade Week content ahead of the event.
Bluey Joins the Centennial Parade
The announcement adds a recognizable children’s television character to an edition of the parade marking its 100th presentation. Bluey’s holiday-themed design connects the balloon to a specific episode rather than presenting a general character likeness, giving fans a visual reference to the series’ family-centered holiday story.
For viewers, the development is also practical: the balloon is one of the parade attractions to watch for during the Thanksgiving broadcast. The announced dimensions give a sense of its scale, though they do not establish how it will compare in size with other parade entries. The appearance of Zanetti and McCormack offers another connection between the series and the live event.
The announcement does not describe the balloon as a new feature of the series or a change to the parade’s format. Its significance is its planned inclusion in a major annual broadcast and its role in the parade’s centennial program.
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From Episode to Parade Balloon
The source report says the new design takes inspiration from “Christmas Swim,” an episode of Bluey centered on the Heeler family during a holiday gathering. The crowned Bluey design carries that seasonal reference into a Thanksgiving parade taking place in late November.
Macy’s and BBC Studios are teaming up on the balloon, with Macy’s Parade Studio responsible for its creation and Ludo Studio credited with the design. The announcement presents it as Bluey’s return to the parade, but does not provide a year-by-year account of the character’s previous appearances.
The 2026 event is billed as the 100th Macy’s Thanksgiving Day Parade. Organizers say viewers across the country can watch on NBC, Peacock and Telemundo. The scheduled broadcast start is 8:30 a.m.; the announcement does not specify a time zone in the supplied report.
““Families don’t need to play keepy uppy to see this giant balloon.””
— Macy’s and BBC Studios, as quoted in the announcement reported by The Toy Insider
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Parade Logistics Still Undisclosed
The announcement confirms the intended design, dimensions and planned parade appearance, but does not give details about the balloon’s handling crew, route position or launch process. It also does not say whether the announced dimensions are final measurements or explain how the balloon will be operated in parade conditions.
The stated broadcast start time is 8:30 a.m., but the report does not identify the time zone or provide a full broadcast schedule. The named networks and streaming service are listed, while individual coverage details and any later programming updates remain unconfirmed in the supplied material.
Because the parade is scheduled for a future date, the announcement describes plans rather than a completed appearance. Changes to the lineup or event arrangements have not been addressed.
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Tune In on Thanksgiving Morning
The parade is scheduled for Thursday, Nov. 26, 2026. The announcement says coverage will be available on NBC, Peacock and Telemundo beginning at 8:30 a.m. Viewers can look for the Bluey balloon during the broadcast, though its position in the lineup has not been announced.
Before parade day, Bluey.tv and the series’ social platforms are expected to share behind-the-scenes and Parade Week content. Zanetti and McCormack are also expected in New York for the event. Further details, including the balloon’s position and any schedule updates, may be provided closer to the parade.
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Key Questions
When will the Bluey balloon appear?
It is planned for the 100th Macy’s Thanksgiving Day Parade on Thursday, Nov. 26, 2026. The announcement does not give its position in the parade lineup.
What will the new Bluey balloon look like?
It will show Bluey wearing a festive Christmas crown, with a design inspired by the series episode “Christmas Swim.”
How large is the balloon?
The announced dimensions are 47 feet long, 27.8 feet wide and 47.2 feet tall.
Who is expected to attend from the Bluey cast?
Melanie Zanetti and Dave McCormack, the voices of Chilli and Bandit, are expected to be in New York for the parade, according to the announcement.
Where can viewers watch the parade?
The announcement lists NBC, Peacock and Telemundo, with coverage scheduled to start at 8:30 a.m. on Nov. 26. The supplied report does not specify the time zone.
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